A clear site map and a clean design are trademarks of a functional medical WordPress theme. However, many medical websites nowadays are basically flawed. Let’s take a quick look at 5 mistakes you should avoid in order to keep your site run effectively..

Put all your information on the homepage

One of the fastest ways to make people click away is jamming everything you have to say on your homepage, which leads to information overload. Your medical WordPress theme will look cluttered and much less professional. As a result, it will be difficult for visitors to find what they are looking for. Do not let this one small mistake ruin your credibility. Make sure you are adding the right amount of visual components, such as images and videos along with enough white space..

Keep your website inactive

Almost all medical WordPress themes have a contact number clearly listed. However, many of those numbers have not been optimized, so that they are not clickable from mobile devices. Some sites have a contact form that asks too much information. There are also cases of contact information being buried somewhere and is difficult to find.

If that were the case, then you will never hear anything from your potential customers.

If you want to get those appointments calling in, you need to make it as easy as possible for them to do so. Have your contact information listed in your site’s header, and make it clickable from mobile devices.

If your target is to get lots of appointments calling in, you need to make it as easy as possible for people to do so. In detail, you should have your contact information listed in the site’s header, and make it clickable on mobile.

Neglecting SEO

In order to get people clicking to your site in the first place, SEO (Search engine optimization) is a necessity. Some medical clinics just try to randomly throw general dentistry or medicine keywords onto their content and hope it will work.

Instead, you should use a combination of long and short keywords that your target audience is looking for, such as “Arizona dental implant” or “Seattle tooth whitening”. We highly recommend doing keyword research for your area. Additionally, you need to optimize location-based searches, because this is the best way to connect with your specific audience.

In order to make your SEO process much more easier, we suggest using an SEO-friendly medical WordPress theme. As a result, your website can rank high on Google Search’s Engine and attracts many audiences..

Conclusion

A clean, functional website is important for any medical practice. However, there is more to a good medical WordPress theme than being aesthetically pleasing. In this digital era, a website must be a tool that boosts your marketing activities, attracts more audiences and stands out from your rivals. By sidestepping these mentioned mistakes and following our advice, you are able to improve your website performance tremendously.

Hope this help and thanks for reading!